Duane
Pike is a Mad Dawg. Why? He’s a Patron drinking, Vodka Pong (Vodka Beer Pong
for those of you who haven’t made it to the Northern Beaches mid kick-on) and
an extreme funneling enthusiast. Growing up surrounded by sound equipment he
started DJ’ing in school n entered the music industry at Ambar Nightclub’s Sound
Guy! Now living in London he’s joined forces with Dave Gee, Greg Whyte, Jamie Ross-Hulme,
Nicky Dsilva and Liam Hicks to
launch their label Reach LDN.
launch their label Reach LDN.
Duane’s
role at the label in Distribution, Contractual Agreements and Finances. With
the labels first release only weeks there is more than just the ‘Happiness’ - the 2nd release by D’Silva
on the label, to be happy about! “We’re striving to be a music collective not
in competition. The most exciting part is there is so much talent out there, so
much amazing music being produced by so many people. For us this is an
opportunity to provide emerging artists with a platform to get their music heard
and to be supported by the Reach community we’re growing”. The label only came
into fruition 3 months ago, which is surprising when you look at how much the
label has archives thus far. With interest from Spain n Ibiza for label
parties, more launch parties and releases on the way it seems the label has a
very colourful 12 months ahead of them.
Over the coming
weeks Duane can be found pumping Cyantific podcast (an artist he would love to collaborate
with some day) in Star Studios London (another Perth Boy Liam Hick’s joint
venture with Tobi Saich). The Studio is fast becoming a motivations, magical musical hub. Already
hosting Xtrahn(DnB Lord)and they haven’t even being declared officially open yet!
When I
asked Duane who his favourite mad dawgs are he replied “Liam Neilson in 'Taken', because he
is a general baddass saving his daughter and Jay-Z. Because of his success and
innovation with-in the music industry. "I’ve been reading a lot about his involvement
in his business ventures, running his labels, music publishing, talent consulting
and management services. Very Inspiring!”
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